About me
I am born and bred in Sydney, Australia, and currently reside here.
I spent my formative years at Nielsen and Ipsos, gaining a thorough understanding of B2C and B2B research, data and analytics. I then branched off into the media world at Denstsu where I acquired knowledge in sales and advertising funnels, marketing mix ROI and media/creative strategy.
In 2016 I forged my own path and became an independent consultant working for myself, putting 15+ years of commercial experience into practice.
I like to stay active by power walking, running and training in combat sports. I enjoy travelling and experiencing new cultures overseas. I have a calm demeanour but I'm relentless in my pursuit of self-growth and personal development. Above all else, I enjoy helping others grow and succeed. Your success is my success.
My approach
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Humanistic
I care about you and want the best for your business
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Impartial
My findings and recommendations and grounded in data and the facts
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Efficient
I work towards a structured and disciplined game plan
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Curious
Relentless pursuit of discovery and understanding
How I work
Research and analytics can be a complex process, but here is how I can simplify it for you:
- Helping you to map out clear goals, objectives and expectations
- Employing the right methodology and explaining why this can deliver robust findings
- Starting small if needed and scaling up to a bigger solution later
- Avoiding the use of complex technical jargon, instead using easy-to-understand language and frameworks
- Highlighting the key findings and action points for you to focus on and progress
- Using visualisations where applicable to communicate outcomes.
By following these steps, I can simplify the process for you and make it less daunting.
The key is to never lose sight of the end goal, use the right tools and methods, and above all else, keep it simple.
FAQs
How much do you usually charge?
I typically quote all work on a per-day basis so you know the exact amount you will pay for the whole project which is a function of how many days (or partial days) I spend doing the work. I also offer a free initial consultation to determine the exact requirements and best route forward before initiating the contract. In order for me to provide you with an upfront quote of the total cost, please send all relevant material and detailed instructions about the help you need. My daily rate ranges from $420-980 AUD depending on the complexity of work.
Do you outsource any work?
On occasions, I do outsource menial tasks such as scripting surveys, booking interview appointments, data wrangling or basic charting. For more strategic, creative and analytical work, I almost always do this myself. At all times I will advise clients if a portion of work is done by a contractor prior to signing off on the project.
What if you run out of capacity?
The work I undertake can be varied and the nature of this work can at times be intensive, so I actively limit the overall number of projects I service at any one point in time. It’s much more important to me to service fewer clients sustainably than attempt to maximise revenue and spreading myself thin.
Will my information be kept confidential?
All business dealings including private and sensitive information shared between us will be treated as confidential in a legal sense, both during and after the term of our relationship. Our relationship will be bound by the terms and conditions outlined in the non-disclosure agreement co-signed prior to any substantive conversations taking place.
Can we meet in-person offline?
I’m based in Sydney, Australia, and can meet clients face-to-face where appropriate. For other clients, I can work remotely within flexible working hours.