Services

I am highly experienced and proficient in all these areas:

Consumer Market Research

  • Survey design
  • Ideas testing
  • Advertising testing
  • Price testing
  • Branding and CVP testing
  • Brand health dips, tracking and audits
  • NPS/advocacy scorecards
  • Customer experience/feedback (CX)
  • Market segmentation
  • Persona building
  • Drivers of consideration and purchase

B2B/Stakeholder Interviewing

  • Industry stakeholder interviews
  • Interviewing prospects and leads
  • Interviewing current and lapsed/churned customers
  • Employee/staff interviews – Periodic and 360s
  • Capturing experiences and perceptions
  • Ideas testing
  • Optimising existing materials, products, services
  • Corporate reputation and brand imagery research

Ad Spend Optimisation

  • Measure channel and campaign efficiencies/ROI
  • Optimising marketing mix spend allocation
  • Sales forecasting based on ad spend
  • Setting ad targets for performance scorecards

Data Analysis & Predictive Modelling

  • Summarising large datasets into meaningful trends, patterns and insights
  • TAM, SAM and SOM forecasting
  • Joining client and survey data
  • Key driver analysis
  • Churn modelling
  • Decision trees
  • General statistical consulting

Dashboarding

  • Excel and PowerBI data visualisation services
  • Improving legacy dashboards
  • Periodic reporting

Advisory Services

  • Investor pitch support
  • Due diligence analysis - acquisition or sale
  • SWOT analysis of competitive landscape
  • Industry trends and opportunities
  • Advising on best practice research and analytics

Tools and software

I am able to work with your preferred software and tools, or alternatively, I can set clients up with the platforms and solutions that I use.

I am an advanced user of the following:

  • Excel including VBA
  • Power BI
  • R
  • SPSS
  • SQL
  • Q

Survey platforms I use include QuestionPro, Qualtrics, Survey Monkey, Typeform, Zoho and Pollfish.

Why choose my service when there are many others offering consulting services?

It goes without saying that you should search for consultants who can get the job done right, are accurate, efficient and flexible.

I completely understand why choosing an agency may sound tempting; however, most agencies cannot offer all of these:

  • Flexibility – they are less agile and responsive
  • Personalised service - they don't have the bandwidth to provide individualised attention
  • Cost-effectiveness - They have far greater overheads which you ultimately pay for
  • Frankness – They might have a hidden agenda or a tie-up with another entity, which could potentially compromise the integrity of the project.

As an independent consultant and voice, I have the knowledge, skills and experience to provide truthful insights to help solve your business challenges. I have a proven track record of success in my field and have strong communication and problem-solving skills which allow me to effectively partner with you to help you achieve your goals.

I am also committed to staying current with the latest industry trends and developments, ensuring that you get the most up-to-date and relevant advice. Above all else, I am confident in my ability to provide real results and contribute to the success of your organisation.

Get in touch